At the International Seminar on ‘Chinese Emerging Multinationals and the Globalisation of Management Knowledge’ which took place on August 17th 2018 at the Bulacan State University, Philippines, Jean-Yves Le Corre, Director of Asia Center for Management Indigenous Research & Education, encouraged participants to develop a critical understanding of commonly accepted ‘Western- centred’ management approach and theories. By using the example of Chinese globalising firms, through their strategies, their models and key factors of success, Dr Jean-Yves Le Corre invited participants to leverage knowledge on ‘ new phenomena’ in the Philippines fast-growing economy and to ‘nurture’ management concepts which are ‘context-specific’ and ‘context-sensitive’.
The Seminar emphasised the role of transnational education in the globalisation of management knowledge.
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